ELLA PORTER
ellaporterdesign@gmail.com
+61 498 967 980
CV
CREATIVE WORK
The challenge of honoring a legacy of traditional craftsmanship while injecting a bold, contemporary energy into Puopolo’s refreshed brand was achieved through balancing authentic, heritage-driven storytelling with the use of a vibrant and modern take on Italian industrial aesthetics. The brand maintains its artisanal roots while appealing to a whole new generation of Australian consumers. Achieved through typography that pays homage to a classic, 1960s Mediterranean style with a striking modern twist that commands attention on a crowded shelf.
2. Porsche Australia
The task to create a set of hero images for each of the key car models involved developing a refined and consistent visual system that could be applied across the 911, Taycan, Cayenne, Macan and 718, ensuring each thumbnail reflected the premium, performance-driven look and feel associated with the brand. By exploring AI-assisted image generation, incorporating model logos and carefully selected colour backdrops inspired by each vehicle’s design and colourways, the outcome was a set of engaging, cohesive hero images that strengthened brand consistency while making each model instantly recognisable when navigating to the Porsche Australia Homepage on Instagram.
3. People Haircare
During my role as Social Media and Brand Coordinator, I lead content creation, copywriting for social and managed all activity across social media platforms for People Haircare. Delivering engaging, brand-aligned and tasteful posts that resonated with their audience. My strategic approach to social media content drove higher engagement, leading to stronger brand recognition within the Haircare category.
4. Empower Half Hour Podcast for Scope Australia
Creating the logo for the Empower Half Hour podcast for Scope Australia involved solving the challenge of developing a fresh visual identity while aligning with Scope’s established brand. Our soloution focused around a clean, modern look with Scope’s signature blue palette with a vibrant circular soundwave motif to reflect accessibility and empowerment, consistent with the organisation’s focus on helping people with disability belong and thrive. This approach resulted in a cohesive logo that felt energetic and inclusive while clearly connecting the podcast back to the trusted Scope brand.
5. Very Amateur Photography